You've lost perspective. You've played with your site so much that you're sick of it. You see other sites you like so much better, but the cost of an overhaul is out of reach. So, what makes your site so weak? Sure, you have a list in your back pocket right now. I know. All my clients think they know what's wrong with their site.  "It doesn't sell!"  "No one visits!"  "No one stays!"  "It's ugly!"

You could hire a "user interface" specialist or try this quiz.  (User interface. How ironic that such specialists are in charge of making sites easy and comfortable, yet they name themselves like that!)

1) Can I find my site if I search for my products or services? 

2) Do I see the unqiue benefits as soon as I get to the home page? 

3) Is the sales presentation as complete as technology allows? 

4) Does the copy hold me, handle all the sales obstacles, start a trusting relationship, tell the prospect what to do and capture some vital information?

5) Is it easy to buy?  Is there a guarantee? A special bonus to act now?

6) Are there third-party testimonials that are either on the home page or a click away?

7) Are customer satisfaction levels measured? Are they good?  Do you resell and communicate again soon? Are fulfillment complaint levels low? 

8) Is there a human being in the process, either by voice, photo, or email?

9) Did you say thank you to the buyer or lead you generated? 

10) Buy from the site yourself (all the way through, with credit card) and see how you FEEL when you're done. How long did it take?  Did you matter?  Do you feel warm and cozy afterward?