Scattered between your obscene spam and commercial loudmouths are emails from your
aging mother, an ex-lover and your friend with cancer. You click or delete emails for emotional reasons. One reading
might make you cry. Another might make you angry.
Email is a funny thing.
That's why they take up so much time and attention. Your inbox comprises a big basket of surprise emotions.
That's why you're addicted to the process and also why you dread it.
It takes up valuable time. But it can deliver a precious and exciting bit of news too. So, what can
you do so that your prospects and customers are filled with the desire to click and open your message?
What many different appeals and positionings have you considered before choosing the one you did, or perhaps
the two you are testing?
Or did you just knock out an email and hope for the best? Hmmm?
Email marketing is just as scientific as direct mail. There are scores of features that
improve open rates and click-thru rates. Why not start using them?
Testing is for you too.
It' s not just the big direct-mail houses that test headlines and lists and creative. You can
too. I can help you and teach you. Take the risk out of your marketing and test your way to success.
![2006-09-11-1252-48_edited.jpg](http://webhosting.web.com/imagelib/sitebuilder/misc/show_image.html?linkedwidth=240&linkpath=http://www.persuasionarts.com/sitebuildercontent/sitebuilderpictures/.pond/2006-09-11-1252-48_edited.jpg.w300h370.jpg&target=tlx_pic8id9&title=Let prospects "sample" your offering by email.)