What kind of emotions do you find in your sales collateral or home page or email promotion? Cheer?
Enthusiasm?
Those are nice, but what about the more powerful
options?
There are many to choose from and each appeal suggests
a different collection. Without "getting personal" and finding some emotional energy to share with the reader,
your copy sits flat.
Powerful,
Personal and Passionate = Profits
It's a delicate
balance. Introducing yourself and starting a relationship with a prospect you hardly know, while getting intimate with their
problems and desires. You don't want to be too aggressive, nor too meek.
Don't be afraid to bring emotions into your promotional writing. Yup, even B2B. If you test it first,
you'll find they will increase response rates if you've found the right shade of feeling.
Romance emotions and drive buyers to your business!
