Sales copy is sleepy,
sterile, icy, authoritarian and self-centered.
You are only half-way online and half-way dependent
on your traditional business model, which is costing you a fortune.
In most of your product's features, what
you offer has become a commodity and its unique value escapes you.
You've spiraled into the highly addictive discounting
vortex! Good byeeeeee!
Your ads are, ah, boring as well as ineffective.
You don't cross-sell or upsell customers once you've spent money bringing them on board.
You're using state-of-the-art, pay-per-click but you've never tested different copy and headlines to see which ones pull
better.
You haven't really talked to a customer in years and have no effective feedback system for them to tell you what they
really think.
You have no value proposition and you're not entirely sure what that is.
You have a mission statement, only it's in your head.
Oh yea! Now you remember these marketing principles, but you've been too busy putting out fires, worrying about leases
and payrolls to think about them.
You leave money on the table, because you're too "nice" and don't want to burden customers with more offers or
contacts in their busy lives.
You write and publish self-glorifying copy, instead of benefits the prospect seeks.
The company uses the wrong selling model, or no selling model, or multiple selling models.
You focus too much on cleverness or pretty designs instead of messages that persuade and sell and get results.
You know you need to put the customer list together and mail it, but it's always the least urgent task.
You're stuck doing what the boss or the founder wants even though it's a sinking ship.
