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VitaminConfusion.jpg
Our product eased the problem of confusing vitamin choices.

Acquisition with Impact:  A quick solution for a promotion is the reliable, "Problem/Solution" presentation.  You can do this in your copy and in your graphics.  This will show the state the prospect is in now (pain, confused, frustrated, slow) and contrast it to your key benefit, the relief of this angst.

ProblemBenefitCopy.jpg
Here is the same concept applied to an inside page of a magalog.

You Can Apply this Concept to Body Copy.  You can use the problem/solution contrast on an email promotion, landing page, letter, ad, or internal body copy anywhere.  It's always powerful.  Invest the time and money to get the graphic or photo that really shows the problem and solution, even if you have to create it yourself.  Most stock photo catalogs won't have exactly what you need.

Sample web content for Discovery: Aging skin

Sample web content for Discovery: Natural cosmetics

Biotech software web sales content

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