Outsourcing to a consultant - There are many benefits
You can start and stop
as you like.
You
don't pay overhead or health benefits.
You pay for a highly experienced sales and marketing consultant without the expense of a
new hire.
You use the expertise when and only when you really need it.
Instead of hiring a recent English grad to write, you are hiring a professional
sales person who is also a professional direct-response writer with many years of testing words, headlines, offers and price
points. Professional sales copy comes with expertise in persuasive selling, not just grammar.
You're hiring a trained
sociologist who understands human behavior and why buyers buy. Emotional rapport is key to starting and keeping relationships.
You will not get formula, promotional hype because I am an "idea fountain" for you and can bring
innovation to your business, which builds your unique value proposition even further.
Don't hire a copy writer
or marketing executive who doesn't understand how your business works; I'm a business builder who sees the whole
sales engine from the top down and from the outside in, not just a copy writer and wordsmith.
An outside consultant can
get to the heart of the matter and is not afraid of taking risks and breaking the silence. My midwestern, direct approach
gets the job done.
I know what doesn't work after 20 years of testing, so don't rely on someone who is early on the learning curve. It
can be very costly.
Watch out for overzealous promoters who fail to understand the delicate pacing of re-orders, thank yous, reminders, upsells
and cross sells in a rush for sales from customers.
Believe in relationship marketing! Lifetime customer
value matters.
Viral, guerilla, email or blog marketing is exciting; but you still need the basic value propositions worked out
with clear benefits in fresh copy. There is no avoiding this fundamental homework. Web 2.0 will be just as
demanding, letting go of old brand attributes, giving power to consumers, embracing collaboration and radical honesty in business.
